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Notes from the recruiting trenches.

What we learned as a family going through it, what a recruiting coordinator sees every week, and what we are building because of it.

September 16, 2026 · Justin and Jill Hamilton, parents and co-founders
Why we built HustlPlay
Every family that goes through college soccer recruiting says some version of the same thing: "I had no idea it was going to be like this." Here is the week that started HustlPlay, the gap we kept seeing, and what we set out to build.
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